Birmingham Phoenix appoint No Ratings Studios for YouTube series production

Birmingham Phoenix is delighted to announce a new content partnership with No Ratings Studios and leading cricket presenter Nubaid Haroon, who will produce and host four series for the team's official YouTube channel throughout The Hundred and beyond.

2026-08-04T10:00+01:00

The collaboration is designed to bring supporters closer to the players, coaches and stories behind Birmingham Phoenix through a fresh, fan-first content offering. The partnership will see No Ratings Studios work alongside the Phoenix in-house content team to create a range of original programming alongside the club, with Haroon fronting longer-form content pieces.

No Ratings Studios has rapidly established itself as one of the most exciting content producers in cricket, producing the hugely popular No Balls: The Cricket Podcast and Beard Before Wicket, both of which have built loyal audiences through their authentic storytelling and insightful coverage of the game.

Through the partnership, Birmingham Phoenix will look to engage existing fans while reaching new audiences through innovative digital content that reflects the energy and diversity of The Hundred.

Rida Iqbal, Head of Digital and Content at Birmingham Phoenix, said: "We're always looking for new ways to connect with our fans and tell the stories that make Birmingham Phoenix special. No Ratings Studios and Nubaid have built a fantastic reputation for creating engaging cricket content that resonates with modern audiences, and we're excited to work together with our talented in-house team as we launch our YouTube channel."

Nubaid Haroon, host and CEO of No Ratings Studios, said: "Birmingham Phoenix is one of the most exciting teams in The Hundred and we're thrilled to be partnering with the club. Fans today want content that feels authentic and gives them genuine access, and that's exactly what we'll be delivering. We can't wait to bring supporters even closer to the teams."

The partnership reinforces Birmingham Phoenix's commitment to creating engaging digital experiences and championing new voices within cricket media, providing fans with unrivalled access to one of the competition's most exciting franchises.