Partners | Edgbaston

LEAD PARTNERS

Haier HVAC is a global manufacturer of heating, ventilation, and air conditioning solutions, offering energy-efficient residential and commercial systems. Haier focuses on innovation, smart technology, and sustainability, delivering reliable climate control and services worldwide supporting comfort, efficiency, and environmental responsibility across diverse markets.

Vertu is one of the largest motor retailer groups in the UK, representing over 30 of the world’s leading manufacturers, across more than 200 dealerships nationwide. Bristol Street Motors, part of the Vertu group, recently rebranded to Vertu. Vertu is proud to offer a huge range of New and Used cars, Servicing, MOTs, Parts and Accessories.

AT CASTORE OBSESSION DRIVES EVERYTHING WE DO Founded in Liverpool by former athlete brothers Tom and Phil Beahon, Castore is a British brand on a mission to create expertly engineered sportswear for athletes across the globe. From concept to delivery, we push the limits of hybrid apparel, staying true to our founding vision of offering performance wear that exceeds expectations and outperforms the competition. Through technological advancements, we craft precision athletic wear that gives athletes the edge to unlock their highest potential. We seek gains through partnerships with ambitious teams and elite athletes who embody our ethos: Since day one, "Better Never Stops" has been our guiding principle. It’s the foundation of everything we do—and everything we’ll achieve in the future.

OFFICIAL PARTNERS

Ambassador Cruise Line is Britain’s authentic no-fly cruise line, who offer affordable quality, sailing from 8 regional UK ports. When you sail with Ambassador, you’ll enjoy breathtaking destinations, amazing West End-style entertainment, excellent service and outstanding cuisine all for the best value. Their ships visit countries all around the world, leaving it up to you to decide when and where you want to enjoy yourself next.

The Priory Hospital, part of Circle Health Group, is located in Birmingham, West Midlands & their focus is to provide the utmost care & consultant-led treatment tailored around their patients. The hospital’s facilities & experienced multi-disciplinary team support patients throughout their appointment, treatment, or operation.

Dafabet is a globally recognised gaming brand, offering sports betting and a leading online casino. The brand is recognised from its multiple sports sponsorships across numerous sports primarily cricket and football. The brand holds multiple licenses, offers 24/7 customer support and is committed to safer-gambling and promoting awareness of problem gambling by improving prevention, intervention and treatment.

Guinness has been championing sport for over 100 years. This partnership marks its first-ever entry into cricket in Great Britain, bringing the iconic stout — alongside Guinness 0.0 — to Edgbaston Stadium. Fans can now enjoy a perfectly poured Guinness as part of a memorable day at the cricket. Beyond matchdays, Guinness will be woven into the wider Edgbaston experience, from premium hospitality to vibrant fan zones. The partnership is designed to elevate every moment at the stadium, enhancing the experience for members, supporters, and new fans alike, ensuring every day at Edgbaston is a lovely day for a Guinness.

At Intercity, we help organisations do more with secure, reliable technology. As a Microsoft-first Managed Services Provider, we ensure teams stay productive, protected and ready for anything. With over forty years’ experience, we combine deep technical expertise with a straightforward, easy-to-work-with approach. UK-based and independently owned, we bring the people, platforms and support needed to keep operations scaling without disruption.

Lucozade is the UK's Number 1 Sports Drink, with a long heritage of supporting British sport at every level from Grassroots to Elites. Trusted by athletes and people with active lifestyles, Lucozade’s product range is engineered to help fuel performance, hydration, and recovery.

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. We produce some of the most beloved and iconic beer brands ever made. While our history is rooted in beer, we offer a portfolio that expands beyond beer . In the UK and Ireland our beverage portfolio includes Aspall Cyder, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling and Doom Bar.

Seat Unique is the leading provider of premium tickets and experiences. Through the Seat Unique platform, fans can safely, securely, and effortlessly book premium tickets and hospitality packages. Seat Unique’s mission is to help fans access premium experiences like never before. The platform offers fans unparalleled VIP access to popular music, sports, and theatre events. These experiences enable fans to enjoy the best seats in the house, immerse themselves in luxury hospitality lounges, and create unforgettable memories. Seat Unique makes it possible to enjoy these extraordinary moments, connecting fans to the most remarkable live events and shows.

Uber Eats delivers food from your favourite local restaurants. Order from the menus of the best spots in town. If your favourite restaurants are cooking, Uber Eats is delivering.

Founded in 1900, the University of Birmingham was England’s first civic university, built to open education to people from all backgrounds on an equal basis. That founding principle continues to shape the institution today. Ranked among the world’s top 100 institutions, the University of Birmingham delivers outstanding research-intensive education that stretches and challenges students, supporting excellent graduate career prospects, while driving world changing research and attracting global talent to the city.