Warwickshire County Cricket Club announces Haier as Lead Partner

Warwickshire County Cricket Club is pleased to announce a major new partnership with Haier HVAC Solutions, part of the global Haier Group, who will become the Club’s Lead Partner for the next three years.

joshstacey

2026-03-27T11:14:11.000Z

The agreement will see Haier take prime placement on the front of all Warwickshire men’s playing shirts, beginning with the 2026 season. The partnership brings together one of world cricket’s most historic clubs with one of the global leaders in intelligent, energy‑efficient HVAC solutions.

Haier HVAC Solutions specialises in advanced heating and cooling systems for commercial, industrial, and large‑scale environments, a perfect fit for Edgbaston’s business‑led ecosystem of elite sport, conferencing, events, and venue operations. Their technologies deliver energy‑efficient performance, IoT‑enabled control and durable engineering, helping organisations reduce energy consumption while maintaining exceptional comfort and operational reliability.

Haier HVAC Solutions is part of Haier’s global US $50 billion business ecosystem of intelligent appliances, biomedical systems and own brands including GE appliances, Candy and Hoover. Their commercial HVAC portfolio features VRF and Modular Chiller systems, smart building integration, and high‑efficiency climate management designed for diverse environments, including sports venues, hotels, office complexes, and large public spaces. The brand’s growing UK presence reinforces its commitment to supporting major organisations with dependable, future‑ready solutions.

The partnership will feature collaborative content and strategic initiatives aligned to innovation, sustainability, and venue performance, reinforcing Edgbaston’s position as one of the UK’s leading multipurpose sports and entertainment destinations.