Every Seat Matters: Local businesses invited to back the community at Edgbaston

Local businesses are being invited to be part of the final Test Match of the summer at Edgbaston through a new initiative that brings together brand exposure, hospitality and community support.

2026-08-25T12:00+01:00

England will face Pakistan at Edgbaston from Wednesday 9 to Sunday 13 September, and through Every Seat Matters, businesses from across the region can play their part in making the Test Match an unforgettable experience for young people in the local community.

With three packages available from £5,000 to £30,000 plus VAT, Every Seat Matters offers businesses the opportunity to connect their brand with one of the biggest sporting events in the region, while helping young people from local community groups experience international cricket at Edgbaston.

Put your business in the spotlight

Every Seat Matters packages provide businesses with a range of opportunities to raise their profile during the Test Match, including mid-tier LED advertising and limited static branding on the world-famous Eric Hollies Stand.

Participating businesses will also receive an official announcement across edgbaston.com and the Edgbaston LinkedIn channel, providing further opportunities to showcase their involvement and demonstrate their commitment to the local community.

Reward your people. Entertain your clients. Build connections.

Every Seat Matters also provides businesses with access to discounted matchday hospitality packages for the England v Pakistan Test Match.

Whether it's entertaining clients, rewarding staff or bringing colleagues together for an unforgettable day of international cricket, businesses can enjoy the unique hospitality experience at Edgbaston at an exclusive rate.

There will also be opportunities to network with other local businesses, helping create new connections while enjoying one of the biggest events in the sporting calendar.

Every seat can make a difference

At the heart of the initiative is a commitment to supporting young people in the local community.

For every business that gets involved, 20 to 50 tickets will be donated to young people involved with local community groups and initiatives, giving them the opportunity to experience Test Match cricket at Edgbaston.

It's a chance for businesses to do more than simply put their name on the scoreboard. By becoming part of Every Seat Matters, they can help open the door to a live sporting experience that some young people may otherwise never have the opportunity to enjoy.

Three ways to get involved

With Bronze, Silver and Gold packages available from £5,000 to £30,000 plus VAT, there is an opportunity for businesses of different sizes to get involved and make their mark at Edgbaston.

Every package combines commercial benefits with opportunities to support the local community, with the level of brand exposure, hospitality and ticket donations increasing across the different tiers.

Because at Edgbaston, every seat matters, and every business can play its part.

Get involved

To find out more about Every Seat Matters and discuss the package that's right for your business, contact the Edgbaston Sales Team by phone on 0121 369 1994 or via email at: