Edgbaston Stadium becomes first UK venue to deploy AI-driven enquiry handling

Edgbaston Stadium has become the first UK venue to deploy AI-driven enquiry handling, qualification, and proposal automation by partnering with event and venue management software leader, iVvy, as they launch Instant Proposal - powered by hivr.ai.

cfrench

2026-01-21T09:40:56.000Z

It is the first product in its new iVvyAI suite designed to automate and speed up meetings and groups sales.

With enquiry response times now heavily influencing conversions in meetings and groups, Instant Proposal gives hotels and venues the ability to respond within seconds instead of hours, removing manual admin and accelerating the entire enquiry-to-proposal workflow.

Instant Proposal uses hivr.ai’s email AI to automatically read and extract details from an enquiry, generating proposals within seconds directly within iVvy.

The launch also introduces a major new capability to the meetings and groups industry: AI-powered lead qualification and scoring, available for the first time through iVvyAI and powered by hivr.ai’s intelligence engine. Edgbaston Stadium is the first UK venue to deploy this capability, using AI to analyse incoming event enquiries, identify those most ready to progress, and prioritise responses with greater speed and consistently.

The launch marks a significant evolution for iVvy, embedding AI directly into its platform to remove manual admin, reduce friction, and streamline sales workflows. By integrating hivr.ai’s adaptive intelligence layer, iVvy AI delivers automation and speed to one of hospitality’s most manually intensive processes and gives venues a competitive edge in a market where speed directly influences revenue.

At Edgbaston, the technology is already helping the team capture and qualify enquiries faster, reduce admin, and focus on higher-value commercial activity.

Instant Proposal launches first with email, with plans to launch voice and other features soon. The collaboration will expand to additional venues and markets across 2026.