Edgbaston Stadium announces JSW Cement as Advertising

Edgbaston Stadium has announced a new Advertising Partnership with the multinational cement manufacturing company, JSW Cement.

cfrench

2025-07-02T15:00:15.000Z

Edgbaston Stadium has announced a new Advertising Partnership with the multinational cement manufacturing company, JSW Cement.

Aligning with the England vs India Men’s Test Match held at Edgbaston, the partnership sees the company’s branding displayed across stadium advertising boards and LED screens during the 5-day fixture.

Part of the global JSW Group, JSW Cement is the fastest growing cement manufacturing in India and has also recently sponsored the first test match between England vs India at Headingley.

"Test cricket, as the pinnacle of the sport, exemplifies the importance of laying a strong foundation for a successful future—a core principle that guides JSW as a group. Thereby, this partnership is coupled with the excitement surrounding a refreshed Indian team, comprising ofdynamic young players, resonates deeply with the approach and values of JSW Cement, as they strive to build a lasting legacy.”

“Our commitment to supporting sports, particularly at the youth level, aligns seamlessly with our mission to contribute to a stronger future for India. We anticipate an exciting and ground-breaking series and extend our sincere gratitude to the Warwickshire CCC team; we look forward to our collaboration."