Edgbaston agrees new food supply deal with Fordhall Farm Event Caterers

Edgbaston has signed a new long-term contract with Fordhall Farm Event Caterers to be the stadium’s official concession management company.

briggford

2025-02-02T07:44:17.000Z

The deal will see Fordhall Farm Events, which is based in Market Drayton, supply over 50 street food style units around Edgbaston during Vitality Blast games, Blast Finals Day, and international matches.

It extends a partnership between the two brands which stretches back to 2015.

Edgbaston Operations Director Claire Daniel said she’s delighted to extend the partnership between two brands with strong shared values.

She added: “Edgbaston is committed to sustainability and prioritising sourcing products from local suppliers. Fordhall Farm very much mirror our ethos.

“They are a family-led business, one of the first organic farms in the country, and supply much of the produce to units at Edgbaston from their on-site farm butchery. And other products they don’t supply are sourced from suppliers in the region.

“We first met Ben (Fordhall Farm Events Director) 10 years ago when he popped into Edgbaston to see if we’d be interested in any of their farm products. It started with four units…and I’m delighted the relationship has blossomed since then.

The deal also extends to providing catering options at Rugby School for Warwickshire’s three Metro Bank One Day Cup games in August.

Fordhall Farm Events are tenants to England's first community-owned Organic farm, The Fordhall Community Land Initiative.

Director Ben Hollins, added: “There is a great vibe on a match day at Edgbaston and our street food offerings blend really nicely into that environment.

“The food kiosks offer a variety of food and drink to meet everybody's needs, from woodfired pizzas, to Greek gyros, sweet churros to a range of coffees, drinks and even plant based curries and samosas.

"For the upcoming India Test there will be a fantastic selection of samosas, curries, including plant-based options, masala fries, and fresh naans.

“It feels like a genuine collaboration, being part of the Edgbaston team. We’re excited about the future working with such an iconic venue.

“We can’t wait for the summer, and the cricket season to now get underway!

"The long term contract gives Fordhall Farm Events the ability to invest in infrastructure to enable us to support Edgbaston on improving customer experience while improving the match day sustainability aspirations.”