C&C Insurance Brokers joins Warwickshire County Cricket Club as Official Partner

Warwickshire County Cricket Club is delighted to welcome C&C Insurance Brokers as an Official Partner in a new three-year agreement that will run until the end of the 2029 season.

2026-09-03T12:01+01:00

The partnership officially launched during earlier in the season at Edgbaston Stadium, with C&C branding making appearances in front of national television audiences during live matches.

As part of the agreement, C&C branding will feature prominently on Tier 3 of the RES Wyatt Stand and across Edgbaston's mid-tier LED boards during domestic fixtures, international matches and showcase events, helping to enhance the supporter experience while highlighting the company's presence in the Midlands.

The partnership will also include a wide range of digital, branding and matchday activation opportunities, creating new ways for C&C to engage with supporters, businesses and the wider community that surrounds Warwickshire County Cricket Club and Edgbaston.

C&C Insurance Brokers has a long-standing association with cricket and currently partners with Lancashire Cricket at Emirates Old Trafford and Yorkshire County Cricket Club at Headingley. The new agreement extends that commitment through a partnership with one of the game's most iconic venues.

The agreement also provides a platform to promote both C&C Insurance Brokers and C&C Employee Benefits, while strengthening the company's connections with businesses across the Midlands through Warwickshire's extensive commercial network.

With Edgbaston set to host some of the biggest fixtures in world cricket over the coming years, including England's Ashes Test against Australia next year and a Test Match against India in 2029, the partnership will benefit from exposure on some of the sport's most prestigious occasions.

Abraham Khan, Finance Director at Warwickshire, said: "We're delighted to welcome C&C Insurance Brokers as an Official Partner of Warwickshire County Cricket Club. C&C has developed a strong reputation for supporting cricket across the country, making them a natural fit for Edgbaston.

"We're looking forward to working together to create memorable experiences for supporters, partners and the wider business community, whilst promoting the C&C brand during some of the biggest occasions in the cricketing calendar."

Malcolm Cooke, Managing Director of C&C Insurance Brokers, said: "Seeing our branding featured so prominently during big matchdays at Edgbaston was a fantastic way to launch what we believe will be a hugely successful partnership. Edgbaston is one of the world's great cricket venues and offers an incredible platform to showcase both C&C Insurance Brokers and C&C Employee Benefits.

"Cricket has always been an important part of our business, and this partnership continues our commitment to supporting the game while creating new opportunities to engage with clients and businesses across the Midlands. With major international fixtures on the horizon, including next year's Ashes Test, we're incredibly excited about what the next three years will bring."