Bears launch new look for 2024 Vitality Blast

Birmingham Bears has ditched the ordinary and embraced extraordinary after unveiling a fresh new shirt for this year’s Vitality Blast.

chrisa

2024-03-28T09:56:52.000Z

The striking design is a new look for the Club’s T20 side as the Bears bring a festival vibe to Edgbaston this summer. It’s all about mates, laughter and having a good time.

The shirt, which is made from 100 per cent recycled material from PlayerLayer, is available now for pre-order from Store ‘94, with men's, women's and kids' sizes available and delivery expected in mid-April.

“We want to stand out with an aggressive style of cricket and the shirt mirrors that.”

The launch features Bears men’s and women’s players, including England duo Moeen Ali and Chris Woakes, plus members of the disability Access Team and fans from the local community filmed at locations across Birmingham.

PlayerLayer’s Roderick Bradley said: “We built on the creativity of previous years with a new design that pushes both ours and cricket’s creative boundaries.

“We want to bring the carnival of cricket to life with this shirt and can’t wait to see it in action out on-the-field at Edgbaston, in the stands and at festivals this summer.”

Head of Marketing & Brand, Chris Airey added: “As Bears, we want to be bold, brave and express ourselves both on and off-the-field and the new shirt certainly does this.

The new replica shirt is available to pre-order online at Store ’94, with sizes ranging from small to XXXL and children’s sizes from 5 to 14 years old.

New for 2024, fans can get their favourite Bears player or their own name and number printed on the shirt for just £15 for any name and up to two numbers.

Shirts are expected to arrive in-store from mid-April.

Vibe on point. Now secure your ticket to see the Bears this summer. Early Bird tickets are on sale now for this summer's Vitality Blast, with prices starting from just £13. Only 1,500 tickets are available at these prices, so be quick.