MEMBERSHIP FIGURES REVIEW

10/03/2010

After a question was raised at the AGM by Tony Cooke a long standing Club Member about membership figures the following summary highlights some facts behind the figures.

While membership categories have changed extensively between 1992 and 2007 the figures below have been given as best we can on a like for like basis. Membership fees now typically account for 6% of Warwickshire CCC’s annual income.

Between 1992 and 2007 Warwickshire membership averaged 6,773 members per season. This figure includes an average of 593 juniors but excludes complimentary memberships or all other cards in circulation. Our 2008 and 2009 figures on the same basis would be approximately 6,850and 6,470 respectively.

Warwickshire’s membership numbers were boosted significantly (by 1,497) in 2008 with the introduction of the half year memberships which clearly proved to be attractive and drove Ashes Test Match sales. These figures are excluded from the 6,850 mentioned above.

More recent comparisons show that between 2001 and 2006 our membership declined by 1%. This compares to an average county decline of 8% in the same period.

Nottinghamshire appear to have been successful county in terms of increasing membership over this period and are now equal third-best supported club alongside Warwickshire. This probably reflects their recent investment programme at Trent Bridge and their relatively cheap international ticket prices.