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Warwickshire And Raaj FM Seal Partnership

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Edgbaston Welcomes Raaj FM as new Media and Community Partner.

Edgbaston Cricket Ground has joined forces with West Bromwich-based Asian community radio station Raaj FM, to combine the power of the Asian media with the power of sport to bring cricket to Asian communities throughout the region, the country, and the rest of the world.

Edgbaston’s newest media partnership will offer the opportunity to work together to provide an excellent service to Edgbaston’s Indian supporters, including: offering information about the Test match and Edgbaston as a venue in Punjabi; utilising the Raaj FM offices as a ticket outlet for matches; and supporting Raaj FM’s summer Mela (summer festival) on Sunday 3rd July 2011.

Helen Clarke, Head of ticketing at Edgbaston, said: ‘At Edgbaston, we are really excited to be working with Raaj FM as a media partner. We know that there is a huge cricket fan base in Raaj FM listeners; so we are really excited about the fantastic opportunities that this partnership should bring.

‘It will mean better ticket offers, better information sources and community engagement between Edgbaston and the Asian community; and, hopefully, overall increased benefits to cricket fans in the Asian community. In light of the anticipation for the India Test match and the return of the famous Sachin Tendulkar, partnership really has come at the right time!’

Gajan Singh, Director of Raaj Fm, added: “We are absolutely delighted that we are now Edgbaston’s Asian Media Partner. All of our listeners are massive cricket lovers and Tendulkar fans - so they want to snap up the tickets for the England vs India Test match as soon as possible. We are looking forward to working closely on a promoting this great game throughout the community – Let Battle Commence!’

Raaj FM is a community station which serves the Sandwell Panjabi community with information and programmes with social, cultural, educational, youth, religious, music, sports, disabled and minority activities and interests. Edgbaston staff member Raaj FM presenter Sat Matharu will be involved in liaising between the two partners.