Edgbaston and Amber Energy renew partnership for three-year term

Birmingham’s Edgbaston Stadium has renewed its commercial partnership with Amber Energy to be venue’s Official Energy Management Partner for the next three years.

Based in Cardiff and London, Amber Energy has helped more than 150 sporting venues deliver energy efficiencies and has been working with the team at Edgbaston since 2012. During this time, it has helped Edgbaston become a greener stadium as well as saving substantial energy costs.

As part of the activation, Amber will have opportunities to present to Edgbaston’s commercial partnership portfolio, of 32 partners, have perimeter branding boards at the legendary cricket venue and secure tickets and hospitality for the programme of major match days.

Gareth Roberts, Commercial Director at Edgbaston, said: “Amber Energy has been an outstanding partner of the club, not just commercially but by working with our stadium management team to review processes and the energy contracts that were in place.

“With our busiest programme of major match cricket (28 days) scheduled over the next three summers, it’s a fantastic time to renew the partnership and work with the Amber Energy team to deliver more stadium efficiencies.”

Edgbaston’s 28-day major match programme over the next three years includes an Investec Test match each summer, with West Indies the visitors for England’s inaugural Day/Night Test match in August this year, India visiting in 2018 and Australia in 2019 for the Ashes Series. The stadium will also play a senior role in the next two major international tournaments by hosting five games in both the ICC Champions Trophy in 2017 and the ICC Cricket World Cup in 2019.

Nick Proctor, Founder and Chief Executive at Amber Energy, said: “Over the last four years we’ve seen the energy usage at Edgbaston drop by 29 per cent against 2012/13 benchmarks, which is a great achievement.

“The club strive for excellence on and off the field and it’s a joy to work with a management team who really believe in the vision for the club. The new agreement takes our relationship to seven years and we’re confident that the club will begin to stand out as a flagship for energy efficiency and sustainability best practice.”

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