The e cup
The e cup
From Friday 27th May all draught beer that is purchased from the public bars and kiosks at the Stadium will be served in an e cup that will replace the disposable cups that have been used in the past.
Why are we doing this?
The environmental impact and sustainability of our products is extremely important to us. On a Major Match day at Edgbaston our spectators use over 60,000 plastic pint cups which are not bio degradable and therefore create additional landfill waste that cannot be recycled during the season.
All e cups used going forward can be used many of times over and then at the end of their life can be recycled into other useful objects.
Each e cup is subject to an initial deposit of £1 which is refunded at the end of the day if you take the e cup back to the designated Return Points. You are also welcome to take your e cup home as a souvenir of your day.
There will be e cup return points open from the beginning of each game until after the end of play. These are located at one till at all of the bars round the ground.
If you have any questions please check out our FAQ page for more information. Remember to change the drop down menu at the top to say 'e cup'.