Partnership sees Edgbaston stand renamed Drayton Manor Family Stand

Warwickshire Vice Captain Varun Chopra and Captain Jim Troughton with Commercial Director Gareth Roberts at Colin Bryan of Drayton Manor Theme Park
G-Force, one of the headline rides at Drayton Manor Theme Park

Drayton Manor Theme Park is set for the international sports stage after it agreed a major sponsorship deal as the Official Theme Park of Warwickshire County Cricket Club.

The three-year partnership includes renaming the Priory Stand at the 25,000-seat Edgbaston Stadium as the ‘Drayton Manor Family Stand’. In addition, the park’s logo will feature on the stadium scoreboard, website, and on scorecards for matches played at Edgbaston, as well as on tickets for the re-named stand.

Colin Bryan, Group CEO and Managing Director of Drayton Manor Theme Park, who is a passionate cricket fan, said: “Edgbaston is a fantastic sports venue, one of the best in the country so it’s great to see the Drayton Manor logo so prominently displayed here. We’re particularly excited about the Ashes test match returning to Edgbaston in 2015 as the Drayton Manor branding will be potentially seen by millions of people.

“This partnership is also about two established and iconic brands joining together to create ties with local schools, groups and communities.”

This summer Edgbaston hosts international fixtures against India and Sri Lanka as well as Finals Day of the new look NatWest T20 Blast domestic competition. Following a recent announcement from the ECB, it is also set to host the prestigious Third Test of the 2015 Investec Ashes Series.

Gareth Roberts, Commercial Director at Warwickshire CCC, said: “Drayton Manor Park is one of the leading leisure attractions in the UK and establishing a partnership is fantastic for Warwickshire CCC.

“With our Royal London ODI between England and Sri Lanka and our second match in the new look NatWest T20 Blast just around the corner, it’s an exciting time for the Club and we’re thrilled that Drayton Manor Park are able to be part of our plans.”

The 2014 main season at Drayton Manor Park runs from Saturday 29th March 2014 to Sunday 2nd November. The Fireworks Spectacular weekend is 1st and 2nd November. Please note: the park will be closed to the general public on Sunday 14th September.