Friday 13 September 2013 

West Midlands' Business Community Urged to get on their Bikes

Jon Webb and Tom Milnes support the 7inSeven Challenge at the Bears Friends Life t20 match against Somerset

Members of the region’s business community who own a bike are being urged to participate in the final 27-mile leg of a charity cycle ride, seeking to raise £100,000 for charity through the 7inSeven charity challenge.  

The 7inSeven challenge aims to raise funds for local cancer charity Help Harry Help Others, and on Sunday 29 September 2013 the challenge will culminate with a 27-mile leisure ride from Coventry’s Ricoh Arena, into a traffic-restricted Broad Street and onto Centenary Square, where Birmingham City Council will be staging a cycling festival between 12pm – 4pm, entitled 'Bringing the bike back to our City'.

The Bears showed their support to the 7inSeven challenge earlier this year at our Friends Life t20 match against Somerset at Edgbaston where supporters and several members of the squad donated a mile on the static bags located outside the Main Entrance.

Participants on the 29th September include former Birmingham City FC star Michael Johnson, former West Bromwich Albion players Cyrille Regis and Brendan Batson; former Aston Villa player Steve Staunton, well-known fundraiser ‘Blind Dave’ Heeley; Ian Danter of Talk Sport, Tom Ross of Free Radio; and Phil Upton of BBC Coventry & Warwickshire.

More than 200 leisure riders are expected to take part in the Coventry-to-Birmingham cycling event. The cost of entry is only £30. Each participant will receive a commemorative medal, technical t-shirt and a Help Harry Help Others bracelet.

Cyrille Regis said: “It’s a great honour to be involved in the first ever 7-in-Seven Big Bike challenge and I hope as many people as possible get involved to enable us to reach the target of £100,000 raised for Help Harry Help Others.”

Tim Andrews, managing director of Hollywood Monster and event organiser, said: “I’m thrilled that we’ve had support from stars such as Cyrille Regis, Steve Staunton, Brendan Batson, Tom Ross, Ian Danter and Phil Upton, and I hope that their involvement will encourage hundreds of other people to get on their bikes and participate in this great initiative that has the full backing of Birmingham City Council.”

The 7inSeven bike challenge aims to remind people how much fun cycling is as a sport, a pastime, a means of transport, and to promote it as part of a healthy lifestyle suitable for all ages and fitness levels. The event aims to inspire 7,000 people to collectively ride 77,777 miles (equivalent to three times round the world) by recording the miles they’ve pedalled on the 7inSeven website.

The registration page for the final Coventry-to-Birmingham leg of the 7inSeven event is available here. For more information visit and

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