Thursday 4 April 2013 

Edgbaston Secures Inaugural Partnership with Specialist Cylinder Mower Manufacturer

Edgbaston Head Groundsman Gary Barwell with one of the new Allett Cylinder Mowers
 

Edgbaston Stadium has secured a two-year partnership agreement with Staffordshire-based cylinder mower manufacturer Allett Mowers, to be the famous cricket venue’s Official Cylinder Mower Partner.

Allett Mowers will provide the Edgbaston groundstaff with six of its top specification cutting edge cylinder mowers ahead of the 2013 season providing Edgbaston, who will host the final of the ICC Champions Trophy, with the highest level of quality machines, ensuring the most professional and trophy worthy finish.

As part of the activation package, Allett Mowers will brand the groundstaff area and tunnel that leads out on to the pitch at Edgbaston as well as taking hospitality at one of Warwickshire County Cricket Club’s domestic fixtures.

Allett Mowers will also utilise Edgbaston’s new conference and events facilities to host Open Days for groundsmen of local cricket clubs throughout the UK. The Open Days will include a full guided tour of the World famous stadium, a presentation with question and answers forum with Head Groundsman Gary Barwell, product demonstrations and refreshments.

Gary Barwell, Head Groundsman at Edgbaston, said: “Allett Mowers is a market leader in the cylinder mowers and ground care equipment market and is the ideal partner for our team to ensure that the outfield and square at Edgbaston are prepared for matches at the best standard possible. We are extremely proud to have Allett as a vital part of our team.

“All eyes will certainly be on Edgbaston this summer with such a prestigious schedule of matches, so having Allett equipment available to us is the perfect scenario.”

Leigh Bowers, Sales Director of Allett Mowers, said: “Edgbaston is one of the world’s most famous cricket venues and we’re honoured to confirm an official partnership with such a prestigious venue.

“By working closely with Gary and his team at Edgbaston, not only will we be able to gain more global exposure for the Allett product and brand, but also develop closer and beneficial links with Edgbaston’s network of local cricket clubs.”

The cricket season begins at Edgbaston on Wednesday 10th April, when Warwickshire begin their defence of the LV= County Championship against Derbyshire. The ICC Champions trophy then gets underway in Birmingham when England face Australia on Saturday 8th June, with three further group games staged there ahead of the final on Sunday 23rd June.

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