Bears Confirm USN as First Sport Nutrition Partner
Warwickshire County Cricket Club has confirmed USN as its first official Sports Nutrition & Supplements Partner for the 2013 season.
Based in Bromsgrove, USN is one of the leading providers of bodybuilding, weight loss, high protein and endurance supplements, and will supply its range of products to the Bears throughout their upcoming defence of the LV= County Championship.
Chris Armstrong, Fitness and Conditioning Coach at Warwickshire CCC, said: “Sports nutrition is a constantly evolving industry in elite sport, where we’re always looking at new products and player diets that can give us a competitive advantage over our rivals.
“USN is one of the market leading firms in sports nutrition, and by signing our first official partnership we can ensure that members of the Warwickshire squad will always have access to the best sports products and supplements available. We look forward to working with them.”
The official partnership with Warwickshire CCC secures USN branding on the non-leading arm of the Bears’ new Friends Life t20 shirt as well as hospitality packages for matches at Edgbaston.
Karl Bickley, Events Manager and Athlete Liaison at USN, said: “USN already has agreements in place with Sale Sharks and Birmingham City FC, so the opportunity to extend our ambassadorship into cricket with the LV= County Champions is the perfect fit.
“The Warwickshire coaching team’s ethos of leaving no stone unturned in their preparation has made them a dominant force in English cricket, and we’re sure that they’ll see great benefits and enjoy using our product range in the 2013 season.”
For further information about USN and its range of products, please visit www.usn.co.uk.